Sometime ago while working on a POS (Point of Sale) solution, my team and I had to put ourselves in the shoes of the intended users of the product. We immersed ourselves into their processes and routines from day to day sales, stock taking, cash handling and back lashings they receive from customers. Since we believe using a beginner’s mindset and immersing ourselves in the user’s experience is a great way to uncover deep needs and insights.
We were building up subject matter of knowledge and empathy for the people we were designing the product for, we’d empathized to the point where we were really identified with the problems of the intended users.